This task force will develop a guidance document providing key messaging to communicate the value of FHIR to targeted stakeholder groups.
Thank you to those who were able to participate on the first call last month:
Our May FHIR Communications Task Force meeting was the first in developing key messaging to communicate the value of FHIR to targeted stakeholder groups. The meeting began with presentations from Vivienne DeStefano, VP Corporate Communications & External Affairs at Healthix, and Craig Behm, Executive Director of CRISP Maryland.
Vivienne reviewed the basics of developing a marketing campaign and Craig gave us an overview of challenges of communicating about FHIR with providers and vendors. Presentations were followed by group discussion on target audience and potential key elements of messaging.
Join us for eHI's June FHIR Communications Task Force meeting:
We will continue the discussion on understanding the challenges of FHIR adoption and developing goals and objectives during our next meeting on June 11 at 2:00pm EST. We encourage you to bring a list of ideas for messaging to overcome barriers of adoption.
This meeting is for eHI members who can register here. Task Force meeting dates and times are subject to change. For more information on eHI Member Task Forces, please visit our 2019 Member Activities webpage. Contact Claudia Ellison by phone at 202-464-2072 or email firstname.lastname@example.org if you would like to join a Task Force or become an eHI member.