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Executives in Focus: Zipnosis

What is at the core of Zipnosis' work?


We are building healthcare for today’s consumers and tomorrow’s dynamic health organizations – prioritizing the only two people who matter in healthcare: patients and providers. We are doing this by enabling traditional care models with an adaptive telemedicine solution that reduces costs, improves outcomes, and creates happier patients.

Zipnosis is the technology at the heart of our solution. This virtual platform increases access for patients while reducing 99% of provider work time. Leveraging asynchronous medical protocols, providers deliver care in under two minutes, allowing providers to treat more patients while spending more time with the patients who need it most.

But we aren’t here to sell technology. Instead, we partner with progressive organizations to solve real challenges and revolutionize the industry.

Traditional healthcare is broken, and together we’re building a better way.

 

 

What are some current projects and/or innovative initiatives you are working on?


Healthcare’s Marketplace:

The leadership team at Zipnosis is constantly evolving to create the best solutions for health systems. One of our latest initiatives is to connect patient demand with provider capacity. That’s where Healthcare’s Marketplace comes in. 

Our revolutionary provider network onloads and offloads patient demand based on each organization’s unique goals. We are proud to share that Healthcare's Marketplace enables organizations to choose how they utilize the nationwide network’s 24/7/365 resources:

  • Outsource low acuity visits to the marketplace
  • Leverage internal capacity across your organization to meet internal and external patient demand
  • Divert to marketplace providers during high demand or after hours

Expanding Health Equity:

Rural and Low-Income Populations:
We are on a mission to address healthcare’s biggest challenges. One of those is expanding access for rural, low-income, and non-English-speaking populations. Virtual care is the path to expanding access, but serving these groups requires modalities that work within market limitations. For example, we know that rural populations often struggle with access in terms of physical distance from care facilities as well as limited bandwidth and cell signal. The internet divide significantly affects rural and low-income populations, making them more likely to have metered internet plans or limited broadband access.

Our async-first technology excels in these circumstances because it requires lower bandwidth and can help address patient concerns before connecting them with a provider via another modality. This allows patients to avoid an unnecessarily expensive and time-consuming drive to a clinic or a data-consuming video visit.

Non-English-speaking Populations:
Language is another significant barrier to health equity. Many health systems lack the staff to support non-English-speaking patients, causing visits to run longer and increasing the risk of delayed and avoided care. We are excited to announce that the Zipnosis asynchronous platform is now available in Spanish to support the largest non-English-speaking population in the U.S. Our dynamic content management system:

  • Translates all patient-facing text into Spanish
  • Translates patient inputs back into English for providers
  • Presents care plans and patient education to the patient in Spanish

 

If you had to highlight a leader in your organization, who would it be and why?


 

Lisa Ide, MD, MPH, Chief Medical Officer

Dr. Lisa Ide is a board-certified occupational medicine physician and the chief medical officer of Zipnosis. She works with a talented team of nurses, doctors, and clinical informaticists to ensure the highest quality clinical work on the platform. Dr. Ide is a co-chair of the company’s Clinical Quality Advisory Council, a group of healthcare leaders evaluating Zipnosis’ clinical guidelines and establishing best practices for virtual care. Additionally, she is the chair of the Health Equity and Diversity Council for Zipnosis’ parent company, Bright Health Group. Dr. Ide also works closely with our customer success team to ensure health system voices are heard throughout clinical product development.

 

How are you collaborating with other stakeholders?


We’ve instituted a Clinical Quality Advisory Council, a collection of 15 healthcare leaders committed to providing clinical and strategic guidance to the virtual care industry. Council members perform reviews of Zipnosis' evidence-based clinical guidelines. Additionally, the council supports ongoing quality assurance efforts and helps establish clinical quality best practices for virtual care. The council also guides in-depth studies around the safety, effectiveness, and value of virtual care.

 

What is the best way for someone to stay up-to-date with your work?


Visit us at Zipnosis.com and fill out the form to get in touch. Be sure to check the box to stay up-to-date with the latest resources, webinars, and blogs. You can also follow Zipnosis on LinkedIn, Facebook, and Twitter.