WEBINAR: The Future of Prescription Decision Support: Leveraging Real-Time Data to Drive Value at the Point of Care

Medication Adherence, Population Health, Precision Medicine, Telemedicine

  • Social Determinates of Health

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WEBINAR: The Future of Prescription Decision Support: Leveraging Real-Time Data to Drive Value at the Point of Care

August 24, 2021

Without accurate, real-time data, providers often find it challenging to deliver cost-effective, clinically appropriate care. And although recent policies have created more transparency in our healthcare system, not all data being transferred is created equal. Enter Real-Time Prescription Benefit (RTPB) technology that can display accurate prescription cost and coverage information at the point of care. 
This session highlights how RTPB can give providers actionable data, improve care team workflows, and reduce patient costs. Additionally, panelists explain how different types of prescription data feeds have driven mistrust in recent years, and what the future of ePrescribing may look like.


Carm Huntress
Founder and Chief Innovation Officer

As Founder and Chief Innovation Officer of RxRevu, Carm has successfully taken Prescription Decision Support from a concept to a reality for physicians, payers, health systems, and patients. At the core of this work is to transform prescription decision-making by providing better access to data at the point-of-care. At a national level, Carm has played a key role in supporting interoperability and patient access to data through the development of the FHIR standards and other projects with the ONC. Carm brings more than 20 years of experience in startups focused on consumer and enterprise technology.


Pooja Babbrah
Practice Lead for PBM Services
Point-of-Care Partners

Pooja Babbrah is a seasoned strategy and product leader focused on healthcare technology. She has spent over two decades leading and growing product strategy teams with her main focus on growing a company's revenue through a well-defined and focused product strategy. Most recently, Pooja is serving as a practice lead for Point-of-Care Partners, a management consulting firm focused on healthcare technology and policy where she has helped to grow revenues of the company over 120% over the past few years. Pooja is currently serving on the National Council for Prescription Drug Programs (NCPDP) Board of Trustees and has led the organizations efforts on developing standards and transactions related to specialty medications. She currently serves on the Investment committee for the Arizona State University Foundation – Women and Philanthropy program and also services on the Water1st International Advisory Council.


Tom Groom
Chief Executive Officer

Tom is a recognized expert and leader in healthcare information technology.  Current work includes helping healthcare companies bring emerging technology to market to address the goals of Healthcare's Triple Aim of Improving Population Health, Reducing Cost, and Improving the Patient Experience.  With over twenty-five years experience in business development across a variety of healthcare, pharmacy and technology companies, Tom has helped move the industry forward through his subject matter expertise and reputation as an innovator.  Tom's background includes serving as Vice President for Business Development for SureScripts, RxHub, HealthNexis, and McKesson.



Jen Covich Bordenick
Chief Executive Officer
eHealth Initiative and Foundation


For over 20 years, Jennifer has focused on quality and innovative technology solutions to transform healthcare. As CEO, she provides leadership for research, education and advocacy components of eHealth Initiative and Foundation (eHI). Convening senior executives from every group in healthcare to discuss, identify, and share best practices that transform the delivery of healthcare. Focus areas: improving health and wellness through innovative solutions; interoperability; privacy concerns; artificial intelligence; payment models to support innovative care; and tech tools for chronic care. She led development of dozens of national surveys and published groundbreaking reports. As part of her work with the Foundation, she led grants with California Health Care Foundation, Commonwealth Fund, Aetna Foundation and Bristol Meyers Squibb Foundation. Jennifer is co-chair of the Federal HIT Policy Committee’s Strategy and Innovation Workgroup; member of the HL7 Board of Directors; and a member of the Diabetes Collaborative Stakeholder Panel. Jennifer is a faculty member for the MHA and MHIA graduate programs at George Washington University. Prior to joining eHI, Jennifer headed up the strategic marketing at OpenNetworks, Inc., focusing on security solutions for the healthcare industry. She led healthcare industry relations at MicroStrategy, Inc., focusing on data-mining solutions for the pharmaceutical and healthcare industry. She spent four years at the National Committee for Quality Assurance as Director of Policy and Product Development, helping develop national quality standards for healthcare organizations. Jennifer began her career at the George Washington University Hospital, Medical Center and Health Plan working on quality management initiatives, clinical pathways and healthcare administration. Jennifer earned a master's in Human Resource Development, completed coursework in health administration doctoral program at GWU, and resides in Maryland with her husband and two children.




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