How AI is Transforming Clinical Trial Recruitment: Including Best Practices

The medical world is shifting underneath our feet.

To keep up with the rising demands of empowered patients, physicians and pharma businesses regularly test innovative treatments and medicines during rigorous clinical trials.

But one misguided move can trigger a domino effect, such as when the wrong patients are selected for a clinical trial.

Today’s infographic comes to us from Publicis Health, and it highlights why the current model of clinical trial recruitment urgently needs to change.  The article also included some important insights for a patient-based approach, which can yield advantages and added value to recruitment, engagement, and data collection.  

Best Practices

• Omni-channel targeting - Actively reaching out to patients, wherever they are.
• Predictive analytics - Continually refining media channels and messaging to further patient interest
• Ongoing communications - Nurturing relationships with patients, starting with the initial outreach.

The full infographic and article can be viewed at this link.