We live in a world that’s connected wirelessly with almost as many cellular phone subscriptions as there are people on the planet. According to the International Telecommunication Union, there were almost 6 billion mobile phones in use worldwide in late 2011.1 The ubiquity of mobile technology offers tremendous opportunities for the healthcare industry to address one of the most pressing global challenges: making healthcare more accessible, faster, better and cheaper.
Unlike many other forms of communication, such as the Internet, mobile health (mHealth) will likely have a greater effect on how care is delivered for three reasons:

• Mobile devices are ubiquitous and personal;

• Competition will continue to drive lower pricing and increase functionality; and

• Mobility by its very nature implies that users are always part of a network, which radically increases the variety, velocity, volume and value of information they send and receive.

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