Medical Marketing in the United States, 1997-2016
Analytics
Medical Marketing in the United States, 1997-2016
January 9, 2019
Medical Marketing in the United States, 1997-2016
Medical marketing increased substantially from 1997 through 2016, especially DTC advertising for prescription drugs and health services. Pharmaceutical marketing to health professionals accounted for most spending and remains high even with new policies to limit industry influence. Despite the increase in marketing over 20 years, regulatory oversight remains limited.
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