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Medical Marketing in the United States, 1997-2016

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Medical Marketing in the United States, 1997-2016

January 9, 2019

Medical Marketing in the United States, 1997-2016

Medical marketing increased substantially from 1997 through 2016, especially DTC advertising for prescription drugs and health services. Pharmaceutical marketing to health professionals accounted for most spending and remains high even with new policies to limit industry influence. Despite the increase in marketing over 20 years, regulatory oversight remains limited.

The full article can be downloaded below.  

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