This week, IMS Health’s Institute for Healthcare Informatics addressed eHI’s Advisory Board on Business and Clinical Motivators. They brought their unique perspective on the challenges and promise of mHealth in the future of healthcare. Presenters James Tong, Michael Krupnick, and Brian Clancy spoke briefly on their work with AppScript and AppNucleus, their proprietary software. Of particular note was their emphasis that there are over 165,000 application out in the marketplace currently and how it is their goal to provide accurate information on the best apps for users.