The Business & Clinical Motivators Workgroup heard from two presenters: Leslie Kelly Hall, Senior Vice President, Policy, Healthwise, who spoke about business case for patient engagement and the business drivers that work in the current reimbursement models. Our second speaker was Vera Rulon, MS, RHIT, AHIMA Fellow, FACMI, Director, External Medical Communications, Pfizer Medical, who provided an overview of medication management, including Pharma's perspective on looking “Beyond the Pill” and examples of Pfizer's initiatives in utilizing technology to help patients manage their health.