Ask a physician about prior authorization and you will probably get an earful. Called “time-consuming, expensive and frustrating,” prior authorization is the biggest headache facing doctors today. Healthcare providers are acutely aware of the headaches that prior authorization cause and the resources it consumes. Some physicians are forced to hire dedicated administrative staff to handle prior authorizations just to keep up. And yet, many electronic health record (EHR) companies are unaware that 28 percent of their physician customers have said they would switch electronic health records companies in order to have electronic prior authorization (ePA) capability1.