By digitizing manual processes, like processing prior authorizations or delivering price transparency at the point of prescribing, health plans can redirect resources to supporting important community programs that address the social determinants of health of their members. Improved programs mean a better prescriber and patient experience. Together, we can use technology to remove barriers at the point of care while improving medication adherence—which is especially key for members who struggle with access to transportation or economic stability. A future where healthcare providers have the information they need to gain a deeper understanding of their patients, and all the factors that may support or undermine high-quality care, is well within our reach.