Humana’s care management teams will use NowPow’s platform to screen members for health-related social needs at multiple touch points, including at its Neighborhood Centers. Once the member is screened, the NowPow platform will give members a personalized list of referrals to community services, like food delivery or support for social isolation. Referrals are matched to each member’s health needs, as well as their age, gender, eligibility, location and languages spoken. Humana and NowPow will work closely with community-based organizations to track referrals, which will foster engagement and provide insight into referral outcomes. This data will help efforts to map unmet needs in communities, informing future expansion of the referral network and supporting the transition to preventive, value-based care.
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