Privacy is ultimately about people. It isn't about rules and regulations: It's about respecting and protecting the personal data of individuals. Privacy done well goes beyond compliance to also support a company's strateguc vision, business goals, and product plans. After all, reputation is the capitak of the digital age, and companies can only thrive if they maintain customer trust. By keeping people al the center of the privacy discussion, companies can create a trusted relationship with customers that shows dividends on the bottom line.